As the Associate, Social Media, I managed all of PoP's social media channels with a combined following of over 600k. Upon arriving at PoP, I redesigned the process through which we collaborated with our in-country teams to collect content. Throughout my time at PoP I worked closely with three content leads in-country, along with our program managers, US programs team and our marketing and communications team. The content that we gathered was what the organization used for much of our external communication. I also collaborated with top influencers in order to leverage their global brands to raise awareness for PoP. Additionally, I created many video projects that were used for social media, email, grants, brand partnerships and more.
I created this video and wrote the script to acknowledge all that teachers do and thank them on World Teacher Day. This video was distributed across our social media channels.
This video was made to be the creative aspect of PoP's Lego Foundation grant application.
